Media Buyer Planner

Health Club Media Net Nabs Alloy Fitness Network

2009-07-09T04:52:39+00:00

More consolidation came to the out-of-home industry this week, with Health Club Media Network’s acquisition of the Alloy Fitness Network. Health Club Media Network claims to be the nation’s largest...

General Motors Considers Changing Logo Color to Green

2009-07-09T04:17:22+00:00

GM may change the background color of its corporate logo from blue to green in an effort to show consumers that it is “leaner and greener,” more focused on fuel efficiency and more nimble. Though no...

Nielsen: Global Ad Spend Down 7% in Q109

2009-07-09T03:34:19+00:00

Global advertising expenditures across television, newspapers, magazines and radio dropped 7.2% during the the first quarter of 2009 vs. the same period in 2008, according to (pdf) a global...

Revenue-Sharing Deal for Royalties May Save Internet Radio

2009-07-08T04:42:45+00:00

SoundExchange, a nonprofit that collects royalty fees for copyright owners from digital radio services, has reached an agreement with several pure-play webcasters that is an alternative to the...

Staples Rings School Bell

2009-07-08T04:34:49+00:00

Unlike millions of children across the U.S., office products retailer Staples, Inc. is counting down the days to the start of the back-to-school shopping season. Staples has designated July 15 as the...

Upfront Update, 7-8-09: NBC Deals at Reduced CPMs; Upfront No Longer Expected to Move this Week

2009-07-08T04:03:32+00:00

July 8: NBC Writes Deals at High-Single-Digit Decreases; Buyers Hold Out for More NBC, the weakest of the Big 4 broadcast networks with ratings that are continuing to fall, has begun to get upfront...

Potential Ad Model for Kindle Revealed

2009-07-07T04:53:52+00:00

Over the last 30 days, the U.S. Patent Office has published several patents for Amazon that lend insight on the company’s future plans for its Kindle book reader. Two of the patents go into detail...

Arbitron to FCC: You Have No Jurisdiction

2009-07-07T04:17:53+00:00

Arbitron has filed a comment saying the FCC does not have jurisdiction over radio ratings and therefore has no right to exert authority over its PPM radio measurement service. The filing states that...

Sprint Theater Kiosks Scan Phones, Print Popcorn Coupons

2009-07-07T03:49:38+00:00

Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas. The campaign, in 500 theaters across the...

Magazine Closings Accelerate in Q2 2009

2009-07-06T04:57:08+00:00

A total of 187 new American and Canadian magazines have launched so far this year, but a much larger number - 279 titles - have shuttered operations, a trend which has accelerated in Q209, according...

Danoo Acquires IdeaCast from NCM

2009-07-06T04:21:02+00:00

Location-based media network Danoo has acquired IdeaCast from National CineMedia, operator of the largest digital cinema network in North America for cinema advertising, for an undisclosed sum. The...

General Mills Boosts Marketing 25% in Fiscal Q4

2009-07-06T04:01:29+00:00

General Mills, which increased its domestic marketing spending 25% in its fiscal fourth quarter (March-May), says it will boost spending over the next year by high single-digit percentages, writes...

DVR Use to Hit 50% in Two Years, Ad Skipping to Rise to 18%: DVR Inst.

2009-07-02T04:54:15+00:00

The total number of ads being skipped via DVRs is currently only about 6%, but that number will rise to between 16% and 18% in two years, according to DVR Research Institute, a consulting firm based...

TV Ads Most Helpful; Web Banners Most Ignored

2009-07-02T04:44:51+00:00

More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from...

Radio One, Citadel Outlooks Look Grim, Clear Channel Eases Closer to Bankruptcy

2009-07-02T04:02:59+00:00

Moody’s Investor Services has raised Citadel’s probability to default, while Standard & Poor’s has downgraded its rating of Radio One, saying the radio group is borrowing more money than allowed...

Google to Target Users by FICO Score

2009-07-01T04:34:13+00:00

Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive, luxury goods and services than those with lower scores. The initiative will be...

Borders U.K. Connects Singles in Matchmaking Scheme

2009-07-01T04:23:24+00:00

With its new Happily Ever After online dating service, U.K. book retailer Borders U.K. proves that book retailers using the internet to reach out to customers in non-traditional ways is not just a...

‘Vibe’ Bites the Dust

2009-07-01T03:46:21+00:00

Music magazine Vibe is closing, effective immediately, leaving just two major music magazines focusing on hip-hop and R&B, XXL and The Source. Steve Aaron, chief of Vibe Media Group, told...

T-Mobile’s Coupon App Offers Discounts on Green Products

2009-06-30T04:48:47+00:00

T-Mobile has unveiled a mobile application that offers discounts on “environmentally conscious” products and services. Available for download, the free-of-charge “Green Perks” application brings...

Supreme Court Decision Paves Way for Increased DVR Use

2009-06-30T04:17:04+00:00

The Supreme Court has declined to hear a case about digital video recorder technology, potentially paving the way for wider DVR adoption. In 2006, Cablevision Systems unveiled plans for a “network...

Quantcast Media Buying Program Lets Marketers Find “Lookalikes” across the Web

2009-06-30T03:24:47+00:00

Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they...

Quantcast Media Buying Program Lets Marketers Find “Lookalikes” across the Web

2009-06-30T03:24:39+00:00

Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they...

Microsoft to Offload Razorfish; Publicis Possibly Interested

2009-06-29T04:08:44+00:00

Microsoft plans to sell digital agency Razorfish, and Publicis may be in the running to snap it up. The agency, which Microsoft purchased as part of a $6 billion aQuantive acquisition in 2007, is...

Canoe Pulls Plug on Addressable Ads for Now; Dish Network’s Addressable Ads Coming Soon

2009-06-29T03:44:33+00:00

Canoe Ventures, the project headed by David Verklin that allows advertisers to simultaneously deliver ads to homes covered by six cable operators including Time Warner and Comcast, has scrapped its...

CBS Unveils ‘Project LENO’ to Combat Leno’s Prime Time Outing

2009-06-26T04:48:18+00:00

CBS is launching a cheeky campaign geared toward boosting market share for affiliates at 10pm, the time slot during which NBC will air Jay Leno’s new prime time show. The campaign is dubbed “Project...

PR Clients Demand More, Better Measurement

2009-06-26T02:14:15+00:00

Though 88% of PR practitioners believe measurement is an integral part of the PR process and 77% are currently tracking their programs for increasingly demanding clients, PR pros still do not agree...

PointRoll’s AdArchitect Eases Rich Media Ad Creation

2009-06-26T01:20:02+00:00

Rich media ad firm PointRoll has launched AdArchitect, a suite of tools that enable users to develop and execute rich media ads with greater ease and minimal coding knowledge. Targeted to designers...

Verve Wireless to ‘Mobilize’ Content for MediaNews Group, Belo, Others

2009-06-25T04:20:36+00:00

MediaNews Group, Belo, Hearst and Cox Newspapers have all penned partnerships with Verve Wireless to create mobile content for their newspapers. Verve Wireless allows local media companies and...

IndoorDirect Continues to Expand with Carl’s Jr. Contract

2009-06-25T04:04:13+00:00

Carl’s Jr. is the latest fast food chain to bring a digital TV network to its stores. The company has signed an agreement with IndoorDirect for 133 of its stories in the San Diego and San Francisco...

Global Ad Spending Now Expected to Tumble 5.5% in 2009: GroupM

2009-06-25T03:35:45+00:00

GroupM is now predicting that global ad spending will slip 5.5% this year, down from the 4.4% drop that the group predicted in March. Spending on measured media will fall to $417 billion this year....