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TV Stations Revenues to Diversify, Grow 5-7% in 2010

2010-02-08T04:42:40+00:00

TV station ad spending will grow by 5% to 7% in 2010, SNL Kagan predicts. That number may be conservative and could be more if auto continues to come back and political spending comes through on its...

P&G Launches eStore, Tests Marketing Concepts

2010-02-08T04:35:07+00:00

Procter & Gamble, maker of Head & Shoulders and Pampers, is launching a new ecommerce “learning lab” that the packaged goods giant says will test concepts and programs that, when successful,...

Sun Life Financial Earns Back Naming Rights Investment with Super Bowl Exposures

2010-02-08T04:25:27+00:00

Canadian financial services company Sun Life Financial earned back all the money it poured into naming rights for the Miami Dolphins stadium in free exposure during the Super Bowl last night. The...

Americans Watch 33B Online Videos in Dec. ‘09

2010-02-08T04:22:19+00:00

Americans watched 33.2 billion online videos in December 2009, according to data from the comScore Video Metrix service. Nearly 178 million U.S. internet users watched online video during the...

Fox Wants Stern to Replace Simon on ‘American Idol’

2010-02-08T04:10:03+00:00

Howard Stern confirmed on his Sirius satellite radio show that Fox is interested in hiring him to replace Simon Cowell as a judge on the American Idol reality show. Stern said the gig “might be...

Target’s Latest E-Card Sent by 100,000 Fans

2010-02-08T02:37:37+00:00

Target is on track to replicate its Facebook campaign success last year with a similar - and scaled down - promotion it just launched. Marrying two big events in February - the Super Bowl and...

Friday Round-up: Super Bowl Controversy, Howard Stern, and ‘American Idol’

2010-02-05T04:33:45+00:00

Here’s a round-up of some of the other important stories around the web that we didn’t cover this week: Television American Idol producers want Howard Stern to replace Simon Cowell next season. Super...

Focus on the Family Adds 4 Spots to Super Bowl Buy, CBS Moderates Policy on Advocacy Ads

2010-02-05T04:18:01+00:00

Focus on the Family, the advocacy group that has stirred controversy with its “pro-family” themed Super Bowl ad, has significantly extended its ad buy on the day of the big game. The group has...

5 Signs of Mobile Advertising’s Coming Dominance

2010-02-05T03:36:33+00:00

Mobile ads might consist of only a tiny portion of digital advertising - but their potential looms large. Analysts such as Morgan Stanley are adopting bullish assumptions about mobile computing’s...

Magazine Ad Spending Slips Slightly Less in First Two Months of ‘10

2010-02-04T04:58:03+00:00

Consumer magazines ad spending was significantly less bad in the first two months of the year than it was throughout 2009, but ad revenue is still falling. In January, ad revenue was down 7.7%,...

Opponents State Case at Congressional Hearing: Comcast-NBCU Update 2-04-10

2010-02-04T04:41:10+00:00

The House Commerce subcommittee on communications began exploration of the proposed deal between Comcast and NBCU today. Antitrust experts have said the Justice Department’s antitrust division and...

Sirius XM Bows BlackBerry App

2010-02-04T04:32:00+00:00

Sirius XM Radio has unveiled a new application for BlackBerry smartphones, giving users the chance to hear more than 120 channels of satellite radio via their mobiles. The application is free, but...

Time Warner, News Corp., Comcast Post Stronger Earnings

2010-02-04T04:25:19+00:00

Time Warner, News Corp. and Comcast Corp. have all posted better-than-expected fourth quarter and full-year earnings this week. Time Warner fourth-quarter revenue rose 2%, stronger than expected for...

Digital to Account for 24% of Marketing Spend this Year: Econsultancy

2010-02-04T03:55:39+00:00

A new report by Econsultancy and ExactTarget, Marketing Budgets 2010: Effectiveness, Measurement and Allocation, finds that digital marketing will account for 24% of overall marketing spend this...

Teens Text 10 Times per Hour: Nielsen

2010-02-04T02:08:52+00:00

American teenagers send an average of 10 text messages per hour they are not in school or sleeping, according to research by The Nielsen Company. By analyzing more than 40,000 monthly U.S. mobile...

‘Go Red for Women’ PSA Campaign Hits Screens in Bars, Taverns

2010-02-03T04:40:00+00:00

AMI Entertainment, a global provider of on-location digital entertainment including touchscreen games and jukeboxes as well as streaming news, music, and video programming plans to use its national...

News Corp. Revenue Jumps 10%, Ad Rates Up, Conan a Maybe

2010-02-03T04:32:06+00:00

News Corp. returned to a profit and reported a revenue gain of 10%, to $8.7 billion, for its fiscal second quarter ended Dec. 31. Executives said they were pleased with how the TV market has...

RH Donnelley Exits Bankruptcy as Dex One Corp.

2010-02-03T04:18:51+00:00

R.H. Donnelley has emerged from Chapter 11 bankruptcy as Dex One Corp., having shed about $6.4 billion in debt and $500 million in annual interest payments, reports BtoB. Dex One Corp. distributes...

User-Generated Content Can Be Scary, Damaging: AdSafe

2010-02-03T03:10:03+00:00

A new AdSafe report which studied the online display advertising industry found that a large portion of user-generated content (UGC) is a significant concern to clients with high sensitivity brands...

CBS Sells Last Super Bowl Spot; Focus on the Family Ad Stays in Spotlight

2010-02-02T17:25:11+00:00

CBS is sold out of all Super Bowl spots, and the network says its priciest :30 spots exceeded $3 million, higher than the highest rates from last year. NBC sold a record $206 million in ads last year...

OWN Unveils Oprah’s Role on Cable Net, Announces Oprah-based Reality Show

2010-02-02T04:46:12+00:00

When Oprah Winfrey’s new cable channel, OWN, premieres next January, it will feature a one-hour prime time docu-series about Oprah’s last season filming her syndicated show. The series, Behind the...

Visa Takes Over Grand Central Terminal with 3D Campaign

2010-02-02T04:45:07+00:00

Visa is launching a month-long ad campaign in New York City’s Grand Central Terminal in which it will cover the station’s corridors with 3D video and static images from its Olympic-themed advertising...

CBS Sells Last Super Bowl Spot; Focus on the Family Ad Stays in Spotlight

2010-02-02T04:25:05+00:00

Adult Urban Format Snares Highest Share of Listening

2010-02-02T03:18:17+00:00

Urban Adult Contemporary radio formats have the highest share of listening per market, according to a recent study by Research Director Inc. and Inside Radio. Urban Adult Contemporary has an average...

Homebodies Dominate Super Bowl Viewing, Spend the Same or Less This Year

2010-02-02T02:07:57+00:00

Most U.S. households will be watching the Super Bowl at home this year, according to new research from The Nielsen Company. Eighty-six percent of U.S. households plan to spend the same or less on...

Retail Email Volume Drops 9% in January

2010-02-02T01:22:11+00:00

The volume of promotional emails top online retailers sent their subscribers dropped 9% between the last week of December 2009 and last week of January 2010, according to Chad White, research...

Hearst Bows Light & Delish Bookazine

2010-02-01T04:57:32+00:00

Hearst is publishing a new “bookazine” called Light & Delish, based on content from the food site Delish launched in 2008. The site offers recipes, food-related articles, photos and video. MSN...

Analysts: Apple Tablet Could Speed Mobile Advertising Growth (At Last)

2010-02-01T04:51:53+00:00

It could be that the iPad tablet from Apple will be the technology the mobile ad industry needs to finally goose its growth. Marketers have been slow to take advantage of mobile advertising - in...

CBS News Likely to Axe 100 Jobs

2010-02-01T04:00:04+00:00

CBS News is planning for serious cuts this week, with as many as 100 jobs likely to be axed, including at the network’s 60 Minutes. CBS’s Washington bureau could experience the sharpest cuts. The...

Valpak Hops on Augmented Reality Wagon

2010-02-01T03:39:28+00:00

Valpak is prepping for its latest innovation: envelopes that can carry embedded augmented reality code. The company is in final negotiations with a national advertiser and plans to launch the...