Media Buyer Planner

Research: Social Video Sharing Boosts Purchases Up To 49%

2012-02-08T17:29:19+00:00

“This research demonstrates that social video significantly increases brand attention,” claims London-based Unruly Media. Unruly offers a global platform for social video advertising, has...

Consumer Magazines: Demographically Diverse, OK in Subscriberships, Down 10% On Newsstands

2012-02-08T16:46:29+00:00

The Audit Bureau of Circulation (ABC) has released its semiannual FAS-FAX report on U.S. consumer magazines, covering July to December 2011. The champion among subscriptions: AARP [American...

Election Year Ad Buys: Who’s Tuning In, and Where?

2012-02-08T15:54:02+00:00

Media buyers and planners hoping to take advantage of Campaign 2012, take note: cable news leads the pack among sources, with local TV in second place, but on the decline. A surprising...

Live Sports: 23 Million Tuned Into Super Bowl on Radio

2012-02-08T15:15:53+00:00

Television is the preferred medium to watch sports, and streaming media has growth and buzz, but radio holds its own among sports listeners. A total of 23.1 million listeners tuned in to hear Super...

Upfront Digital: Super Bowl Internet Dip | Google’s Groupon Answer | eReader Malaise

2012-02-08T14:38:17+00:00

Internet usage in the U.S. dipped about 20% during the Sunday night Super Bowl broadcast, reports Multichannel News. That compared with an average Sunday, and despite the "Social Super Bowl" hype....

Upfront TV: “Face Off” Again | BET’s Ambitious Plans | Oscar Spots Sold Out | News Nets Give Fs

2012-02-08T13:30:42+00:00

Syfy has renewed Face Off for a 10-episode third season, reports Multichannel News. The competition/elimination show pits special makeup artists against one another, with top Hollywood talent (e.g.,...

Facebook Ads: NYT Questions “Active Visitor” Figures

2012-02-07T17:29:29+00:00

The New York Times read between the lines of Facebook’s IPO prospectus. As chief mergers and acquisitions reporter Andrew Ross Sorkin figures like 845 million monthly active users “should...

Upfront Digital: NBC’s Straight-to-App Launch | Apple Targets App Bots | Subway Moves Digital Ad Buy

2012-02-07T16:27:48+00:00

NBC News launch its new documentary series “Hidden Planet” not on TV, but on the “Rock Center with Brian Williams” iPad app, reports Broadcasting & Cable in an exclusive....

Upfront TV: “NCIS” at 200 | Super Bowl Tops Itself | “Voice” Soars | Hispanic News, English Language

2012-02-07T15:01:25+00:00

Kudos to CBS and “NCIS,” which tonight will air its 200th episode. The Navy/legal drama debuted in 2003, with actor Mark Harmon at the helm, who was best known for his work on NBC’s...

Research: Three Formats Dominate Online Ad Spend

2012-02-07T13:35:13+00:00

While the U.S. online ad spend will approach $40 billion in 2012, just three formats will dominate that spend, forecasts eMarketer: search, banners, and video adverts. Those three formats will...

Super Bowl Mobile Traffic: Mobile Gaining First-Screen Status in Sports

2012-02-07T13:10:58+00:00

Super Bowl viewers Tweeted, checked in on mobile sports sites and furiously commiserated on Facebook; but they took a break to watch Madonna’s half-time show. Jumptap monitored traffic on its...

Upfront Digital: Highly Social Super Bowl | DooGooders on YouTube | “The Daily” Fails to Reinvent

2012-02-06T17:59:27+00:00

Metrics are in for the “Social Super Bowl”: Bluefin Labs, which analyzes social media commentary during broadcasts, clocked 11.5 million comments during last night’s game, up more...

Analysts: 2012 Ad Spends to be “Decent” In TV, Digital, Down in Magazines

2012-02-06T17:26:40+00:00

Ad Age is predicting a pretty good, if not stellar 2012 in which digital and TV spends will be up, but magazines down. Vincent Letang, who is executive VP and head of global forecasting at Magna...

Grammy Awards Partner with CBS for Three Days of Streaming Programming

2012-02-06T16:38:02+00:00

Beginning Friday, the Grammy Awards will launch “Grammy Live,” three days of live-streaming and social media, reports GigaOM. The lineup includes anchored behind-the-scenes coverage from...

Conde Nast Awards “Architectural Digest” for “Best Business Turnaround,” Ad Gains

2012-02-06T16:00:26+00:00

Condé Nast held its annual publishers meeting last week, and in its in-house awards ceremony, recognized Architectural Digest for “Best Business Turnaround.” As WWD reports, the...

Research: 70% Of Tablet Owners Want to Buy through Digital Magazine Ads

2012-02-06T15:02:13+00:00

Fully 70% of tablet computer owners want to be able to buy items by clicking on digital magazine ads, reports GfK MRI. Another 70% say they like electronic ads that are personalized to their...

Upfront TV: “Sons of Anarchy” Renewed | NBC Dooms “The Firm” | 20/20 Dominates 18-49

2012-02-06T14:29:41+00:00

Before Season 5 even airs, FX has renewed its biker drama “Sons of Anarchy” for a sixth season, reports TVByTheNumbers, and creator Kurt Sutter has been signed to a new three-year deal....

Upfront Digital: Sports Piracy | Google Underwhelms Subcommittee | Honda Wins with Bueller

2012-02-03T16:54:59+00:00

Sports piracy brings harsh justice, and from on high. The LA Times reports that federal authorities, including Immigration and Customs Enforcement, have “blitzed” 16 websites illegally...

comScore Data: Newspaper Websites Gaining, Holding Interest

2012-02-03T15:50:35+00:00

Newspaper websites in Q4 2011 averaged more than 111 million monthly unique visitors (MUVs), up by more than 6 million compared to the same period in 2010, reports the Newspaper Association of...

Upfront TV: Viacom Blames Nielsen & Nickelodeon | GM Cancels Half its Ads | “Beverly Hills Nannies”

2012-02-03T15:19:32+00:00

Viacom’s fourth-quarter cable unit ad revenue dropped 3%, reports Multichannel News, and Viacom is blaming Nielsen. Its kid-oriented Nickelodeon Channel has been on a double-digit decline since...

Prepare for HuffPost Streaming Network

2012-02-03T14:23:59+00:00

The online journal Huffington Post and owner AOL will launch a video-streaming network between Q2 and Q3, with 12 hours of programming running five days a week. Journalist and founder Arianna...

Mobile Ads: Mobile Becoming the Norm, Apple/Android Wrestle on Click-Throughs and Quality

2012-02-03T12:59:14+00:00

Research by mobile ad network solutions provider Jumptap suggests that mobile devices will become the norm for Internet access, and that advertisers must take a cross-market approach to the Apple and...

Millennials Trust Digital Word-of-Mouth Over Advertising

2012-02-02T16:32:37+00:00

Perhaps Facebook’s estimation of its buying influence is not exaggerated after all. eMarketer reports that “Millennials,” who are now aged 18 to 34, widely use and create online...

Facebook Releases Ad Revenue: Huge and Growing, Arguably Justified

2012-02-02T15:36:50+00:00

As required in its IPO filing, Facebook has released its ad revenue, for 2009-2011. Ads brought in $3.2 billion in 2011, a year-over-year (YOY) growth of 69% from $1.9 billion in 2010, leading...

Are Networks Bamboozling Nielsen?

2012-02-02T14:52:05+00:00

“Smart commercial buyers know when the ratings are being spun,” observed the New York Times , “and they insist on paying for the real ratings.” But if Nielsen can be fooled,...

8% Rise in Network Primetime CPMs, Analyst Predicts

2012-02-02T13:59:00+00:00

Pivotal Research Group, a New York-based equity research firm, is projecting 8% in cost-per-thousand impressions (CPM) in network primetime. Analyst Brian Wieser expects this to be a boon for those...

Upfront Digital: Apple Shops for TV Parts | Too Much Ad Space | MS Anti-Google Ad

2012-02-02T12:43:04+00:00

Upfront Digital: • Apple has been “shopping around for TV parts,” reports AllThingsD, meaning an Apple-platform smart TV is inching toward reality. Piper Jaffray analyst Gene...

Upfront TV: Fox Leads Again | Sports TV Ads Strong | Amanpour’s Double Duty | Lingerie Bowl IX

2012-02-02T11:51:12+00:00

Fox News continues its lead in news viewership, handily pulling in the most viewers for its coverage of Tuesday’s Florida Republican primary. As Broadcasting & Cable reports, the channel...

WSJ Live Launches YouTube Channel

2012-02-01T16:36:50+00:00

The Wall Street Journal (WSJ) today launched its dedicated YouTube channel, reports Investors Business Daily. First among its advertisers visible to YouTube viewers: the Ron Paul campaign (with a...

Upfront TV: ABC Orders Dramas | HBO Renews “Luck” | Hoboken Bans “Shore” | “Bang” Beats “Idol”

2012-02-01T15:37:07+00:00

ABC has ordered four hour-long drama pilots for the coming season, reports Deadline Hollywood. Marc Cherry’s “Devious Maids” is based on a Mexican telenovela. Cherry is behind...