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BSkyB Launches First 3D Channel in Europe; ESPN Follows in U.S.

2010-03-19T04:40:54+00:00

British Sky Broadcasting Group plans to launch Europe’s first 3D television channel on April 3. The first program will be a soccer match between Manchester United and Chelsea. More than 1,000 clubs...

Friday Brain Candy: McDonald’s Shamrock Shake, Gas Station TV, Amanpour Steal

2010-03-19T04:10:14+00:00

We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read… Direct The U.S. Postal Service is expected to deliver a plan...

AP Builds Local Mobile Offerings

2010-03-19T03:02:30+00:00

The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América...

Marketers Adopt Emerging Channels

2010-03-19T02:10:28+00:00

More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to a new study from marketing technology provider Unica. Almost Everyone...

Hollywood Studios, Cable Co’s Promote VOD in $30MM Campaign

2010-03-18T04:46:20+00:00

The major Hollywood studios have joined with cable operators to launch a $30 million marketing campaign to highlight video-on-demand services under a new brand name, Movies on Demand. The Movies on...

PointRoll Builds on Trend of Marrying Ads, Editorial

2010-03-18T04:30:12+00:00

PointRoll has introduced a new banner ad unit that merges advertising with content in a move that creates a more compelling spot for advertisers but which may make some publishers uncomfortable. The...

Seattle P-I Website Soon to Be Profitable, Says Hearst

2010-03-18T04:13:49+00:00

The Seattle Post-Intelligencer went online-only a year ago, and the online venture is not yet profitable, according to Hearst Seattle Media general manager Pat Balles. Balles says the site is...

Twice-the-Caffeine Jolt Sponsors AMC’s ‘Breaking Bad’

2010-03-18T04:06:58+00:00

AMC and Jolt have teamed up for co-branding of the second season of the series Breaking Bad and the energy drink, in a move that will have the series logo stamped on more than 1 million Jolt cans and...

Fox Wants O’Brien in Time for Upfronts, Despite Potential Problems with Affiliates

2010-03-18T03:39:56+00:00

The Fox TV network and Conan O’Brien are in talks for a new late night talker, and the two parties hope to have a deal in place in time for the upfronts in May. Some important issues remain on the...

Bing Makes Search Inroad

2010-03-18T01:55:01+00:00

Bing experienced approximately 15% growth in its share of U.S. searches in February 2010, according to The Nielsen Company. MSN/WindowsLive/Bing accounted for 12.5% of approximately 9.17 billion...

New Ad Opps Abound at Airports, in the Air

2010-03-17T04:51:00+00:00

The down economy has opened up new opportunities to marketers interested in taking advantage of airport advertising. “Some of the larger international [airports] are open to very different types of...

Tiger Woods Returns to the Masters

2010-03-17T04:33:21+00:00

To the likely relief of ESPN and CBS, which will both carry the Masters, Tiger Woods has announced that he will return to competitive golf for the tournament. His return to professional golf - after...

Study: Prime Time Hours Contain Nearly 9 Minutes of In-Show Brand Appearances

2010-03-17T04:21:46+00:00

In the fourth quarter of 2009, an average hour of monitored prime time network programming contained 8 minutes, 36 seconds of in-show brand appearances and 14 minutes, 5 seconds of advertising...

U.S. Ad Spending Falls 12.3% in 2009; Fourth Quarter Down 6%: Kantar

2010-03-17T03:51:03+00:00

Total advertising expenditures fell 12.3% in 2009, to $125.3 billion as compared to 2008, according to Kantar Media. Fourth quarter 2009 ad spending was off 6% against the year ago period, with...

Most Marketers Use Web Data in Offer Decisions

2010-03-17T03:07:31+00:00

Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica. Most Marketers Use Online...

Mobile Web 2.0 Market to Reach $19B

2010-03-17T02:18:47+00:00

The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to a new study from Juniper Research. The study defines web 2.0 as primarily consisting of...

Adspace’s New Metrics Offer DOOH Reach, Frequency

2010-03-16T04:42:32+00:00

Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency...

Google Says Mobile Ad Rates to Exceed PC-based Search

2010-03-16T04:21:19+00:00

Google engineering vp Vic Gundotra said during a webcast to analysts that search ad rates on mobile phones could surpass the rates of PC ads.Mobile ad rates have increased dramatically in recent...

CBS Sells out of March Madness on Demand Inventory, Pulls $37M

2010-03-16T04:02:14+00:00

CBS has sold out of its March Madness on Demand inventory, pulling in about $37 million in online ad sales. That’s up 20% from last year. The network sold as many ads for its live web coverage as it...

‘NY Times’ Battles ‘WSJ’ with Trade Campaign, Coffee Giveaways

2010-03-16T03:35:38+00:00

The New York Times has launched an ad campaign in the trade press pitting itself directly against the Wall Street Journal. The campaign, dubbed Numbers, comes just weeks before the Journal is...

Integrating Email, Direct Email Improves ROI

2010-03-16T01:50:45+00:00

Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to a new report from customer relationship marketing agency...

Valpak Launches More Mobile Coupon Apps

2010-03-16T01:32:29+00:00

Direct marketer Valpak is taking its coupons mobile. Valpak just launched a free mobile coupon applications for the Android. This joins its mobile coupons available on the iPhone, iPod Touch, and...

Multicultural Ad Spending Slips Less Steeply; Spot Radio Earns Most Dollars

2010-03-15T04:50:15+00:00

Spending on Spanish-language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released by The Nielsen Company. Spot radio earned the most revenue among...

P&G Extends ‘Future Friendly’ Marketing Promo

2010-03-15T04:36:16+00:00

Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility via consumer education. P&G, which owns Tide, Pampers, PUR and Duracell, among...

Digital, Cable News Audiences Only Media to Grow in 2009: Pew Project

2010-03-15T04:31:36+00:00

The Pew Project for Excellence in Journalism’s new annual report shows that for the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news in...

‘USA Today’ Challenges ‘NY Times’ on Starbucks Turf

2010-03-15T04:03:04+00:00

USA Today is returning to being sold in 6,500 Starbucks stores after nearly a 10-year hiatus, giving The New York Times, the only paper currently sold in most Starbucks locations, a run for its...

PBS Launches Documentary First on Facebook

2010-03-15T03:56:22+00:00

PBS is using a social network in the hopes of engaging a wider audience for a new documentary airing in April. The public broadcasting station is airing its new documentary film, Earth Days: the...

Friday Brain Candy: Jerry Seinfeld, Martin Sorrell, and Hearst’s App Ambitions

2010-03-12T04:28:37+00:00

We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read. Television Jerry Seinfeld’s The Marriage Ref started out...

Google Offers Local, Real-time Inventory Status for Few Retailers

2010-03-12T03:29:43+00:00

Google has introduced a new application that lets mobile users search local retailers’ inventory to see if a particular item is in stock. Here’s how it works: users type in the name of a product and...

YouTube Mobile Gets Monetized with Banner Ads

2010-03-12T03:21:58+00:00

Google is testing banner ads on YouTube’s mobile website in the U.S. and Japan. “This is our first step in testing mobile advertising for YouTube - it will give you a new way to interact with content...