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Bleacher Report Listens to Advertisers, Detractors, Hires Professional Writers

2012-01-27T12:54:04+00:00

Online sports media giant Bleacher Report has since 2008 relied upon citizen journalists. But it will hire twenty professional sports writers, reports paidContent, to complement the content by...

Advertise to Mobile Gamers With Rewards, Not Banners

2012-01-27T12:25:31+00:00

Advertisers are finding that banner ads in mobile games are viewed as an annoyance, reports Digiday. Companies like Kiip and Appsavvy, and San Francisco-based Gimmie, have found an alternative:...

“Bloomberg Pursuits” Luxury Lifestyle Mag Readies for March Debut

2012-01-27T11:31:56+00:00

When in October 2011 Bloomberg announced it would launch a luxury lifestyle magazine, a Poynter Institute editor described it as “What the 1% reads.” Bloomberg Pursuits is a spin-off of...

QR and “Action Codes” Doubled in 2011 Magazine Ads

2012-01-27T10:43:05+00:00

A full 8% of magazine ads in December 2011 included action codes (including quick-response or QR codes), up from 3.6% in January. That according to mobile technology provider Nellymoser, and reported...

2012 Forecasts Revised, Mobile Ad Spend to Reach $2.61 Billion

2012-01-27T09:43:56+00:00

Mobile ad spending will leap 80% to $2.61 billion, predicts eMarketer. The thinktank earlier forecast a growth of 47% over 2011 to $1.8 billion, but several market influencers have taken the ad...

School Bus Advertising: Controversial, but Inexpensive and Gaining Ground

2012-01-26T15:21:12+00:00

Missouri’s Lee’s Summit R-7 School District is weighing advertising on school buses as a revenue generator. The move would require passing enabling legislation by the Missouri General...

Nielsen’s Top Online Video Destinations for December: Rich Ad Opportunities

2012-01-26T14:21:10+00:00

Nielsen has released its tally of unique U.S. video viewers for December 2012. All told, 164.3 million viewers streamed more than 22 billion videos, and spend more than 5 hours each watching online...

February’s Magazine Ad Gainers Include Allure, Traditional Home and - Surprise! - Smithsonian

2012-01-26T13:23:33+00:00

Beauty and lifestyle magazines continue to lead the pack among ad gainers. Condé Nast owns three of five magazines that gained in February issue ad pages, reports Access Intelligence. Its...

Time Warner Opens Medialab to Research Consumer Behavior

2012-01-26T12:45:03+00:00

Time Warner Inc. cut the ribbon yesterday on its Medialab for research and development, housed at its New York City headquarters. Its purpose is to study consumer behavior, evolving media habits and...

CNN Signs Millionth “iReporter,” But One Advertiser

2012-01-26T12:00:01+00:00

CNN’s iReport, its citizen journalism news community, announced this week it had passed the 1 million mark for registered contributors. iReporters contribute stories on practically any topic,...

“Singletons” Ignored by Advertisers, But Spend $1.9 Trillion a Year

2012-01-25T15:27:23+00:00

Advertisers are just waking up to unmarried adult “singletons,” according to a Fortune story. Despite the perception of miserable loners sitting at home, they socialize up to five nights...

Meredith Acquires Allrecipes.com, Expects “Significant Increase” In Digital Scale

2012-01-25T14:54:47+00:00

Meredith Corporation, publishers of Better Homes, Family Circle and Parents and their accompanying websites, has acquired Allrecipes.com from The Reader’s Digest Association. Meredith CEO...

Nielsen: Sports Cable Ad Spend Skyrockets, Digital Audience Growing Rapidly

2012-01-25T13:11:40+00:00

The advertising expenditure on national TV sports delivery grew $.6 billion year-over-year (YOY) in 2011, to reach $10.9 billion. That according to the just-released report Nielsen’s State of...

Advertising to Millennials? Do It Digitally and Keep It Short, Says Study

2012-01-25T12:43:54+00:00

“The 79 million Millennials in the U.S. have an estimated purchasing power of $170 billion dollars per year," said comScore Vice President Bert Miklosi. "Their comfort-level with the Internet...

23 Million Listened to AFC/NFC and NFL Playoffs On Radio

2012-01-25T12:21:50+00:00

If radio seems a quaint way to enjoy sports, think again. Fully 22.9 million people tuned in to radio broadcasts of AFC and NFC championship games on Sunday, January 22. That according to a...

New Weather Channel Chief Promises More Local Ad Opportunities

2012-01-25T11:50:58+00:00

The new Weather Channel Companies chairman and CEO comes from advertising, and that will benefit local advertisers. David Kenny told Cable360 that “Nobody has a local infrastructure like we do....

True Crime Gold for Lifetime Television: Peterson Film Draws 5.8 Million

2012-01-24T16:22:21+00:00

The Lifetime Original Movie Drew Peterson: Untouchable drew 5.8 million viewers on Saturday night, for a 4.25 household rating, reports Multichannel News. The two-hour thriller stared Rob Lowe as...

ABC News, Yahoo! Launching Political Web Shows

2012-01-24T15:55:40+00:00

ABC News and media partner Yahoo! will launch several new web-based political shows this week, reports TVNewser. “George’s Bottom Line” launched this morning, with a full...

ANA Survey: Mobile, Social Media Key to Growth in Integrated Marketing

2012-01-24T15:23:41+00:00

Marketers can better justify their Google, Android and Facebook ad spends. The Association of National Advertisers (ANA) has revealed its findings that integrated marketing communications (IMC)...

Nielsen Case Study: Local TV, Advertisers Gain Unduplicated Reach with Online Audience

2012-01-24T14:53:32+00:00

Nielsen has released a case study revealing that in local markets, station websites contribute added reach to early and late news broadcasts—particularly among the 18-34 demographic. Nielsen...

Mobile Ad Space: Ownership Doubles of Tablets, E-Readers Since December

2012-01-24T12:50:08+00:00

U.S. marketers raised their mobile ad budgets by 7-8% in Q4 2011, but may wish to boost them further. Mobile ad outlets, e-readers and tablet computers specifically, nearly doubled in market reach,...

Sony Halts Production on Google TV Models: Low-Cost Ad Reach Still Elusive

2012-01-24T12:05:29+00:00

Sony has halted production on its Internet TV with built-in Google TV platform. Frost & Sullivan Principal Analyst Dan Rayburn broke the story late yesterday on his streamingmedia.com blog. While...

Report: Consumers Know “Too Little” About HD Radio

2012-01-23T15:56:48+00:00

However broad and high-quality its offerings, HD radio is achieving no progress in consumers’ understand of or enthusiasm for it. All Access Music Group covered some findings by media thinktank...

“Katie” Cleared for 93% of TV Market

2012-01-23T15:11:36+00:00

Katie Couric's syndicated talk show, not due to debut until September, has been cleared in 93% of the country, reports Disney-ABC Domestic Television. The company's President Janice Marinelli...

Digital Advertising Alliance Framing Self-Reg Guidelines on Mobile Targeting

2012-01-23T14:54:12+00:00

However effective behaviorally-targeted mobile advertising is, the Digital Advertising Alliance (DAA) believes the practice needs to be more principled. DAA’s Managing Director Peter Kosmala...

Pandora Claims Localized Markets Gained Massive Audience, Listening Time in 2011

2012-01-23T14:31:31+00:00

Pandora, the personalized online radio provider has announced its 2011 full year ratings, and claims an average quarter hour (AQH) 1.0 among adults 18-34 in top radio markets. Pandora claims...

Harsh reality for “Reality Weekly,” “OK!”

2012-01-23T14:04:46+00:00

No official numbers yet, but industry buzz is that Reality Weekly, the new American Media Inc. (AMI), is struggling. Sources have told WWD that the first issue, shipped the last week of December,...

Online Ads: Poll Finds 15 Seconds the Limit for Consumers

2012-01-23T12:47:34+00:00

Consumers understand that free content online is supported by advertising. But the majority at 54% considers 15 seconds the limit for in-stream and online ads, according to a survey by Poll Position....

Reuters Pilots Print Magazine at World Economic Forum

2012-01-20T14:09:42+00:00

Reuters is weighing a launch into the print and digital magazine business. As a Poynter Institute story describes, Reuters produced a 64-page proof-of-concept issue (called simply Reuters) for next...

A Decade of Super Bowl Ad Stats: Ad Spend Reaches $1.72 Billion

2012-01-20T13:42:47+00:00

From 2002 through 2011, the Super Bowl game has generated $1.72 billion of network advertising sales from more than 125 marketers, reports Kantar Media. Leading the pack is Anheuser-Busch InBev...