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Tactical Marketing Roundup 9-8-10: Survey Tactics | Identifying Mass Influencers

2010-09-08T17:32:30+00:00

Below are 3 recent tactical, practical, and how-to articles focusing on the interactive space. For more articles of this type, visit our sister publication, MarketingVOX: 4 Online Marketing Survey...

‘People StyleWatch’ Ups Frequency, Rate Base

2010-09-08T16:26:06+00:00

Reflecting recent positive news for the magazine industry, People StyleWatch is boosting its rate base and frequency. The magazine’s rate base will increase by 50,000 starting in 2011, to 775,000,...

Newspaper Ad Decline Slows; Online Jumps 14% in Q2

2010-09-08T15:52:02+00:00

The newspaper ad decline slowed in the second quarter of 2010, though ad spending still fell 5.6%, according to the Newspaper Association of America. Spending fell from $6.82 billion in the second...

‘Good Housekeeping’ Showcases Research Institute at Mall of America

2010-09-08T15:14:09+00:00

Good Housekeeping magazine is opening a showroom in the Mall of America, running through October, that will showcase activities like cooking demonstrations, DIY projects, and design consultants. The...

Marketing Charts Roundup 9-8-10: Top 10 Viral Videos | iPhone Coupon Usage

2010-09-08T13:48:13+00:00

Following are more recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts. Top...

SNL Kagan Predicts 3% Rise in U.S. Ad Spending

2010-09-07T18:00:51+00:00

SNL Kagan says U.S. ad spending will climb nearly 3% this year, to $210.5 billion. That number will reach $214.3 billion next year, and by 2019, ad spending will total $275.8 billion, according to...

Timberland Says Nature Needs Heroes in Earthkeeper Campaign

2010-09-07T17:17:00+00:00

Timberland is launching its biggest and most environmentally focused marketing campaign yet, the company has announced. The Nature Needs Heroes campaign, launching globally over the next several...

‘Men’s Journal’ Reinstates Canceled Issue

2010-09-07T16:52:03+00:00

Men’s Journal will publish 11 issues this year, adding back one of the issues it cut in 2010 in order to reduce expenses. The men’s magazine hacked two issues from its publishing sked in 2010 as ad...

ABC News Pres Steps Down

2010-09-07T16:25:34+00:00

ABC News is losing its president of 13 years. David Westin has resigned, saying he wants to do “other things” professionally and plans to begin pursuing opportunities outside of the Walt Disney...

NCM to Create In-Theater Opps with Flixster, Rotten Tomatoes

2010-09-07T15:58:27+00:00

NCM Media Networks is teaming with Flixster and Rotten Tomatoes - two popular online and mobile movie brands - to develop new in-theater, online and mobile advertising offerings for marketers before,...

Martha Stewart Takes over Daytime on Hallmark Channel

2010-09-07T15:17:51+00:00

Martha Stewart is taking on the Hallmark Channel beginning Sept. 13, providing eight hours of programming each week day as the network shifts its focus to spend more time on home and lifestyle...

Interactive Marketing Roundup 9-7-10: Online Video Viewing Jumps 650% this Year

2010-09-07T13:39:08+00:00

Here’s a round-up of some of today’s top interactive marketing stories. For more in-depth coverage of the interactive space, visit our sister site, MarketingVOX. —What ad strategies work with social...

Clear Channel Radio Flips KIKI to Gen X Rhythmic

2010-09-03T20:33:35+00:00

Clear Channel Radio is flipping its Honolulu station KIKI-FM from Rhythmic Hot 93.9 to Generation X Rhythmic with Hawaii influences, reports Radio Ink. The Hot 93.9 format will shift to KIKI’s HD2...

Friday Brain Candy 9-3-10: Digital Battlefield between Apple, Amazon

2010-09-03T20:04:27+00:00

We’ve gathered together some of the most important (or, in some cases, just the most fun) stories from the day, putting them in a particularly easy-to-skim form for quick Friday reading:...

TV Media People on the Move 9-3-10

2010-09-03T18:35:45+00:00

Not too much activity, even in lower-level positions, in the television media world this summer. Some shuffling was seen in sales positions, and producers as usual had a high rate of turnover. This...

‘Paste’ Kills Print Edition, Holds out Hope for Future

2010-09-02T18:32:08+00:00

Paste music magazine, struggling financially for several years, has laid off nearly all its employees and closed up shop, though it plans to continue to publish an online version. Paste was known in...

EYE Expands Mobile Marketing at Malls, Sans ‘Big Brother’ Effect

2010-09-02T17:48:05+00:00

Out-of-home mall advertising specialist EYE and Ace Marketing & Promotions are expanding their place-based mobile marketing mall network. The network allows advertisers to deliver targeted...

‘ControlTV,’ Manipulated by Viewers, Nabs Sponsors Ford, Nextel

2010-09-02T16:08:46+00:00

A new web TV program uses crowdsourcing to make decisions about a man’s life via a real-time audience vote, and Ford and Sprint Nextel are partners. The 20-something star of the series will drive a...

Apple’s SocNet Feature via iTunes Generates Mixed Reviews

2010-09-02T15:36:06+00:00

Amidst its product announcements this week, Apple unveiled its new iTunes 10, complete with Ping, a music-oriented social network, according to Radio Ink. And early opinion has it that Ping lacks...

Interactive Marketing Roundup 9-2-10: Top 10 Viral Videos Ever

2010-09-02T13:08:30+00:00

Here’s a round-up of some of today’s top interactive marketing stories. For more in-depth coverage of the interactive space, visit our sister site, MarketingVOX. —Advertisers don’t like the paywalls...

Marketing Charts Roundup 9-2-10: Why Consumers Like Facebook | Top Sports Earners

2010-09-02T12:22:39+00:00

Following are more recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts. Online...

Mags Gain Ad Pages, Revenue for First Time since ‘07

2010-09-01T19:41:13+00:00

For the first time in nine quarters, total magazine ad pages and rate-card-reported revenue posted gains during the second quarter, according to Publishers Information Bureau (PIB). During the second...

BP Triples Ad Spend following Oil Disaster

2010-09-01T18:45:54+00:00

BP spent $93 million on advertising in the four months surrounding the Deepwater Horizon oil spill - triple the amount the company spent during the same period in 2009. The advertising money was...

CNN Ratings at 10-Year Low

2010-09-01T16:15:14+00:00

CNN’s prime time viewership is at a 10-year low. In August, the news network averaged 486,000 prime time total viewers, and 144,000 in the news-friendly 25-54 demo during prime time; it is averaging...

USA Today, Deseret News Cut Staff, Plan for Digital Future

2010-09-01T15:51:18+00:00

The Deseret News is the second major publication in as many weeks to announce layoffs and a move to focus on a digital future. The Salt Lake City-based newspaper is cutting its print work force by 57...

Couric Begins Year 5 on CBS News, Faces Ratings Low, Ponders Future

2010-09-01T15:05:47+00:00

Katie Couric and CBS News have once again logged a ratings low. CBS Evening News has pulled an average of 4.89 million viewers in the last two weeks, its lowest ratings ever in the 20 years Nielsen...

Interactive Marketing Roundup 9-1-10: Apple TV Remade | No More Free Pot Ads

2010-09-01T13:20:38+00:00

Here’s a round-up of some of today’s top interactive marketing stories. For more in-depth coverage of the interactive space, visit our sister site, MarketingVOX. —Startup OpenX Technologies is...

Marketing Charts Roundup 8-31-10: Satellite Radio More Common | Older Adults Boost SocNet Use

2010-08-31T17:59:01+00:00

Following are more recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts....

Interactive Marketing Roundup 8-31-10: Manipulating Digg | Google’s Mobile YouTube Channel

2010-08-31T17:37:20+00:00

Here’s a round-up of some of today’s top interactive marketing stories. For more in-depth coverage of the interactive space, visit our sister site, MarketingVOX. —Google nabs SocialDeck, its fifth...

SeeSaw Tags Moms, Families with Life Pattern Network

2010-08-31T16:34:03+00:00

SeeSaw Networks, a digital place-based media company, has announced a new offering for marketers wishing to reach moms and families. The offering, Moms and Families Life Pattern Network, offers...